Build Your Brand,

Fill Your Pipeline,

Keep Your Customers

Thought Leadership Strategy & Activation. Earn the right to be listened to.

60%

Of those who researched something new because of a piece of thought leadership say that it made them realize their organization was missing out on a significant business opportunity. 

Can you afford to not have a Thought Leadership strategy?

  • Executives and decision makers regularly read it.

  • They trust it more than other marketing efforts and messages.

  • They act on it by considering new possibilities. 

  • They see the opportunity cost of inaction highlighted by the thought leadership

You’re the evangelist - go out and talk to people!

1 in 5 organizations have NO process to measure thought leadership effectiveness.

30% of organizations say they don’t really know how to use thought leadership effectively as a marketing and sales tool.

You May Be Thinking:

The pipeline is fine. This is a distraction.

Do you really want to leave this up to your competitors?

We have so much content. Do we REALLY need more?

You need better, more prominent content.

We don’t have the time or resources to do this well.

You need help. We have a system and process to support you.

Getting the executives to up their game and promote this is unlikely.

We’ve seen it all. We know how to get the genius out of your team and help them thrive (or at least survive) the spotlight. Our tips and tricks will make this a no-brainer.

Our Services

Thought Leadership Program Development

Position your organization as an industry leader.

Executive &
Personal Branding

Connect with your audience
through powerful narratives.

Website
& Brand

Craft a digital home for your brand.

Thought leadership develops a differentiated, memorable presence that:

  • Connects with your audience

  • Establishes your authority in your field

  • Grows your influence

  • Builds trust with your network

  • Increases your partnerships and client base

We’re your thought partner. Your success is ours.

  • In a world of paid ads and fleeting impressions, we stand firm on the power of genuine storytelling. We help you carve a distinctive voice, ensuring it's you’re heard and remembered.

  • At our core, we believe in building trust. Through our strategies and content, we aim to help you reach your audience and forge genuine, lasting connections.

  • We specialize in serving service-based businesses, and deeply get to know your technical work, precise audiences, and strategic objectives. This focus means we understand your challenges, goals, and audience intricacies to your advantage.

  • Every brand has its genius. We excel at capturing your unique essence and translating it into thought leadership that resonates, and bring your audience on a journey with you.

  • "We've been working with the Persona team for about a year now, and they have revolutionized the way we think about marketing, connecting with our clients, and thought leadership. The impact is clear: not only are we cutting through the noise, but we are also having fun doing it! On top of helping us clarify our brand and get in front of the right audiences, they are organized, easy to communicate with, creative, and fun."

    Sheila Akbar, Signet Education

  • “Our team loved working with Persona. They helped us bring our brand to life, create an awesome logo, and clarify our messaging. They were involved, dedicated, honest, and responsive. I highly recommend their services!”

    John Harrison | Champion Forward

  • ”Julie helped me really own that I am a thought leader. She helped unearth my content pillars and helped me craft messaging that would connect with my target audience. She and her team are not just providing strategy but providing a full-service experience to launch my thought leadership.”

    Jessica Lackey | Jessica Lackey Consulting

  • It has been a pleasure to work with Julie and her team at Persona Media. They were true thought partners as I brought my ideas on the Future of Work to my LinkedIn audience. They engage early, often and always with authentic warmth and understanding, working alongside you to craft your personal brand strategy -- be it a newsletter, a podcast, your social media presence or just ideation for your next adventure. I highly recommend them!

    Apurva Garware