Services

Thought Leadership & Executive Branding

How We Work

  1. Understand Your Brand

  2. Define Your Story

  3. Work the Plan

  4. Refine the Results

Build Your Thought Leadership Program

Julie Morris and Katrina Klier build out programs alongside your team:

  1. Determine topics (that are leading edge - not bleeding edge) that are essential for achieving your financial and strategic goals of the next 24-36 months. 

  2. Within the topics, finding those ownable perspectives that meet at the intersection of what makes you a leader in your space. 

  3. Align activities that may be across the organization like 

  4. Outline and direct the mix of primary and secondary market research for informed opinion and data 

  5. Recommend the ‘containers’ for your thought leadership - from white paper to keynotes, social to advertorials, we outline from granular to high level the content that shares your thought leadership 

Executive Branding

A Six-Month Accelerator

Begin your thought leadership journey. As an executive, you may need to carry the brand and have less experience doing so. From speaking live or on podcast, to presenting compelling video, or writing to get the genius out of your brain, thought leadership expert Julie Morris or her trusted team will work with you one-on-one on your journey. From global leaders to newly minted executives in the spotlight, we’ve seen it all, and are here to help you feel confident and ready in your own skin.

Designed to lay a strong foundation for your thought leadership, we will:

  • Identify your personal unique value proposition

  • Define your thought leadership strategy

  • Outline a clear plan to leverage your visibility and attract your target audience

  • Elevate your brand voice and demonstrate your expertise

Clients We Serve Best

At Persona Media, we specialize in businesses who work with selective audiences across cybersecurity, finance, education, philanthropy, executive search and more.

Technical Expertise

Your core offerings revolve around highly specific, technical work that needs to be ‘humanized.’ Your audience is smart but overwhelmed.

Small and Mid-Sized Business

Your annual revenue falls between the $10M to $300M range. This indicates you're beyond the startup phase and are looking for strategies to scale and solidify your market presence. (We do offer a learning community for consultants).

Your Audience is not Won Easily. Referrals and Trust-Based Relationships are Crucial.

You engage with decision-makers, industry leaders, or a mature audience that values depth, expertise, and trustworthiness.