Services

Thought Leadership & Executive Branding

How We Work

  1. Understand Your Brand

  2. Define Your Story

  3. Work the Plan

  4. Refine the Results

Build Your Thought Leadership Program

Julie Morris and project partner Katrina Klier build out thought leadership programs for cybersecurity and emerging tech, alongside your marketing team:

  1. Determine leading edge topics essential for achieving your financial and strategic goals of the next 12-36 months. 

  2. Within the topics, finding those ownable perspectives that meet at the intersection of what makes you a leader in your space. 

  3. Align activities that may be across the organization.

  4. Outline and direct the mix of primary and secondary market research for informed opinion and data.

  5. Recommend the ‘containers’ for your thought leadership - from YouTube and social channels, podcasts to keynotes, advertorials to activations, we outline from granular to high level the content that shares your personal and brand thought leadership.

Executive Branding

A Six-Month Accelerator

From global leaders to newly minted executives in the spotlight, we’ve seen it all, and are here to help you feel confident and ready in your own skin.

From speaking live or on podcast, to presenting compelling video, or writing to get the genius out of your brain, thought leadership expert Julie Michelle Morris or her trusted team will work with you one-on-one on your journey.

  • Identify your personal unique value proposition

  • Define your thought leadership strategy

  • Outline a clear plan to leverage your visibility and attract your target audience

  • Elevate your brand voice and demonstrate your expertise

Clients We Serve Best

At Persona Media, we specialize in businesses who work with selective audiences across cybersecurity, finance, education, philanthropy, executive search and more.

Technical Expertise

Your core offerings revolve around highly specific, technical work that needs to be ‘humanized.’ Your audience is smart but overwhelmed.

Small and Mid-Sized Business

Your annual revenue falls between the $2M to $150M range. This indicates you're beyond the startup phase and are looking for strategies to scale and solidify your market presence. (We do offer a learning community for consultants).

Your Audience is not Won Easily. Referrals and Trust-Based Relationships are Crucial.

You engage with decision-makers, industry leaders, or a mature audience that values depth, expertise, and trustworthiness.