Case Studies

CASE STUDY

Discovery & Thought Leadership Strategy > LinkedIn Profile Optimization > LinkedIn Newsletter +. Posts (co-creating)

A Senior VP presence was seeking a new role.

Resumes submitted were not receiving a response. She had under 1K followers on LinkedIn and an outdated profile.

She began working with us, starting with her thought leadership pillars. We revamped her LinkedIn profile. Together, we worked on her content writing, with twice-weekly posts, launched her LinkedIn newsletter.

Within a month, an offer for a new role was accepted.

With more 2.5K followers, she feels confident, and continues to build her audience and visibility. We are now launching her podcast!

A 14-day Snapshot

PEOPLE SAW HER CONTENT
ENGAGEMENTS

373

15,101

visits to her profile

times on LinkedIn

increase on LinkedIn

158%

FOLLOWERS

CASE STUDY

Thought Leadership Development > Social Media Management > Website Development

A nonprofit campaign wasn’t achieving desired benchmarks.

The goal was to call attention to the needs of DFW communities, but without a clear message, brand strategy, or defined audiences, they weren't achieving desired benchmarks.

Now, the campaign has transformed into a current, evergreen initiative, that continues to build it's connection as a proven partner in it for the long haul, a value to the community and nonprofits alike, and grows steadily in awareness, impact, and influence. 

ENGAGEMENTS

32%

increase across all channels

FOLLOWERS
PROFILE ACTIONS

89%

increase across all channels

increase across all channels

41%

CASE STUDY

Thought Leadership Development > Speaking Coaching > Presentation Deck

Nail that pitch

The CEO of an entrepreneurship incubator approached us for help preparing for a pitch with one of the metro's biggest partners. Poised for growth, they needed funding to scale their vision. They had presented the opportunity to a number of funders, but had gained little interest.

We clarified their value proposition, and refocused their communication to address the opportunity and objectives. Presentation coaching was provided to their senior team for their pitch, which secured a $500K investment.

  • "It has been a pleasure to work with Julie and her team at Persona Media. They were true thought partners as I brought my ideas on the Future of Work to my LinkedIn audience. They engage early, often and always with authentic warmth and understanding, working alongside you to craft your personal brand strategy -- be it a newsletter, a podcast, your social media presence or just ideation for your next adventure. I highly recommend them!"

    Apurva Garware

  • “Our team loved working with Persona. They helped us bring our brand to life, create an awesome logo, and clarify our messaging. They were involved, dedicated, honest, and responsive. I highly recommend their services!”

    John Harrison | Champion Forward

  • "We've been working with the Persona team for about a year now, and they have revolutionized the way we think about marketing, connecting with our clients, and thought leadership. The impact is clear: not only are we cutting through the noise, but we are also having fun doing it! On top of helping us clarify our brand and get in front of the right audiences, they are organized, easy to communicate with, creative, and fun."

    Sheila Akbar | Signet Education

  • ”Julie helped me really own that I am a thought leader. She helped unearth my content pillars and helped me craft messaging that would connect with my target audience. She and her team are not just providing strategy but providing a full-service experience to launch my thought leadership.”

    Jessica Lackey | Jessica Lackey Consulting

Let’s elevate your voice in a noisy world.