Persona MediaContact
Conference audience

Scale Your
Thought
Leadership

Wield influence, build trust, and serve at scale. We leverage decades of experience working alongside top leaders to craft thought leadership in AI and cybersecurity.

15+
Years Experience
100+
Publications
50+
C-Suite Clients
3
Core Industries
Executive speaker presenting at conference
Our Clients

Global leaders in national security, AI, cybersecurity.

Each engagement is carefully assessed for fit, and accepted if we can provide meaningful value to you and your audience. A tailored team and work plan is built around you and your influence objectives.

Book a Call
"Julie helped me really own that I am a thought leader. She helped unearth my content pillars and helped me craft messaging that would connect with my target audience."
— Cybersecurity Executive
Thought Leadership for Organizations
Service 01

Thought Leadership for Organizations

Position your executives and organization as industry leader. We partner with your organization's communication, PR, product, and policy teams to execute the thought leadership that achieves your revenue and influence objectives.

Capabilities
  • • Strategy Development
  • • Content Creation
  • • Publication-Ready Content
Service 02

Executive Thought Leadership

We work directly with your C-Suite leader to help them be the face of their brand, and create content across all social media channels, video, podcast, newsletter, book, keynotes, conference submissions.

Capabilities
  • • Personal Branding
  • • Multi-Channel Content
  • • Speaking Opportunities
Executive Thought Leadership
Our Approach

About our work and capabilities

01

Human thought leadership in an AI-first world

We stand firm on the power of human, thoughtful, service-based thought leadership and genuine storytelling. We help you carve a distinctive voice. If your voice sounds like everyone else, like AI wrote it, or not like the 'you' people hear when you speak, you've lost trust and influence.

02

We work in your ecosystem

Our work on your behalf is thoughtful of your partners, stakeholders, internal objectives, organization projects, and we work seamlessly within that ecosystem.

03

Expertise in your niche

We specialize in serving deeply technical audiences and work to achieve your strategic objectives. This focus means we understand your challenges, goals, and audience intricacies to your advantage.

04

Tailored approach for high-stakes thought leadership

Each vehicle for your thought leadership takes into account the leader we write for, the audience we seek to reach, the political climate, and the reality that every word we write or talk we build with you can swing an industry or the next regulation written. There is no one-size-fits-all package of deliverables.

05

We've got this

First, no work is 'farmed out' beyond our highly trusted, years in the making team. The leaders and companies we work with trust us to own every facet of your platform. We often work with little guidance, and bring you into the process when needed, aside from strategy calls and interviews. We execute every aspect of content creation - social content, newsletter, book, video and podcast.

06

When the board calls -

While today's brightest minds often prefer the work rather than talking about their work, over time it becomes part of their role to be seen, speak, write. Our work often begins when a board member or internal leader calls, requesting help for a leader (often CEO or other top leader) who must assume the added work of being the face of their brand. We step in to guide the executive, relieve them of the burden of 'doing thought leadership' and help them get comfortable in this work, with minimal effort on their part.

Client Feedback

What our clients say

Working with Persona has revolutionized the way we think about marketing, connecting with our clients, and thought leadership. The impact is clear: we cutting through the noise, and having fun doing it! On top of helping us clarify our brand and get in front of the right audiences, they are organized, easy to communicate with, creative, and fun.
Sheila Akbar
Our team loved working with Persona. They helped us bring our brand to life, create an awesome logo, and clarify our messaging. They were involved, dedicated, honest, and responsive. I highly recommend their services!
John Harrison
Julie helped me really own that I am a thought leader. She helped unearth my content pillars and helped me craft messaging that would connect with my target audience. She and her team are not just providing strategy but providing a full-service experience to launch my thought leadership.
Jessica Lackey
Julie's advice helped me achieve an 8,700% increase in impressions YOY, and more importantly, at least three consulting clients so far that either came through or were influenced by my LinkedIn presence. She offered tips and techniques that were easy to implement in under 10 minutes a day.
Karen Graham
It has been a pleasure to work with Julie and her team at Persona Media. They were true thought partners as I brought my ideas on the Future of Work to my LinkedIn audience. They engage early, often and always with authentic warmth and understanding.
Apurva Garware
Julie gave a deeply inspiring talk at the National Cybersecurity Alliance - Convene Conference held in Seattle. Julie's expertise and passion for the topic had the audience totally captivated. Influence is not optional - Julie's tag line from her first slide.
Joshua Boyce, MBA, CISSP
Julie is a wizard through and through. We all need a boost to uplevel how we sound, and when and how we show up, and she inspires it all. She is kind, patient, vibrant, whip-smart, and thoughtful. Most of all, she cares deeply about helping others be their very best. Run towards her and her bootcamp. You can thank me later.
Bootcamp Participant

Stay ahead of the curve

Subscribe to How to: Thought Leadership, Julie's email newsletter and podcast via Substack

By subscribing you agree to Substack's Terms of Use, our Privacy Policy and our information collection notice